What are Landing Pages?
A digital Landing Page is a web property that guides users to perform a specific action. This action is typically some combination of generating a phone call, filling out a form, downloading an e-book or whitepaper, registering for an event, or completing a transaction.
Successful Landing Pages include a thoughtful user experience that informs the design of the page, and the page is dedicated to satisfying the goal of your campaign.
We start by defining the goal of the page. Rather its to generate leads, capture emails for an event, or to sell a product. in order to create a successful landing page we must clearly define the purpose.
We then create a user experience that guides directly to the goal in which we intend. This is an ongoing process that we will continue to A/B test and update as often as needed to ensure the right audience.
We need a significant amount of users to view the page in order to know how effective the landing page really is. The landing page is just a small part of the big picture which includes strategic messaging, proper targeting and platform selection.
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