Chick-fil-A – Converting Promotions with Timely Social Media Engagement

Goals:
1. Promote the Chick-fil-A lunch menu
2. Increase awareness and drive traffic to various Chick-fil-A establishments

Approach:
1. Geo-fence each Chick-fil-A location and
surrounding shopping center
2. Identify local potential customers posting to
social media and directly send them
personalized Chick-fil-A engagements
3. Surprise and delight customers with offers,
promotions, and free food giveaways
centered around the lunch menu

Why it Works:
1. For the consumer // builds excitement and
makes them feel like a VIP
2. For Chick-fIl-A // increases brand awareness
through personalized consumer activation

Success: Chick-fil-A got 40% increase on promotion redemptions