The “Quick & Short”
What is Twitter Advertising
Twitter advertising is designed to gain website traffic, increase leads and online sales, and to build awareness around a cause or event.
Twitter offers targeting features based on language, gender, interests, followers, device, keywords, geography, and behavior – and is a great addition to the marketing mix when coupled with a targeted marketing program to boost your message.
At Flye Labs, the core of our technology is to research and understand your audience. Based on that information, we have the context needed to craft a custom campaign strategy that will ensure we are engaging the right audience, with the right message.
From an advertising perspective, it is similar to Facebook advertising, or Instagram advertising, in that it’s important to create segmented audiences with custom messaging. Our strategist will help you communicate differently with Millennials than with Gen X, or with men than women, etc.
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