Case Studies

Wahlburgers – Validating Influencer Partnerships

Case Study September 5, 2019

Goals: 1. Growth 2. Expansion of restaurants 3. Ambassador collaborations Approach: 1. We used our proprietary Partnership Calculator to evaluate partnerships and sponsorships for our clients. This information can be used to predict the reach of a potential collaboration. 2. The data reveals how well Wahlburgers online audience and Post Malone’s online audience match each…

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Chick-fil-A – Converting Promotions with Timely Social Media Engagement

Case Study September 3, 2019

  Goals: 1. Promote the Chick-fil-A lunch menu 2. Increase awareness and drive traffic to various Chick-fil-A establishments Approach: 1. Geo-fence each Chick-fil-A location and surrounding shopping center 2. Identify local potential customers posting to social media and directly send them personalized Chick-fil-A engagements 3. Surprise and delight customers with offers, promotions, and free food…

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Bare Republic — Boosting Ad Targeting & Finding the Best Influencers

Case Study August 7, 2019

Situation: Bare Republic the Organic Sunscreen Brand wanted to: Boost Online Campaigns and Activations Build Awareness Drive sales to Walmart, Ulta Beauty + Target Find Celebrity + Lifestyle Influencers that are not only fans of Bare Republic but also fans of Walmart, Ulta, and Target Analysis: Flye was able to identify brands that Bare Republics…

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LOCKN’ Festival — Using Social Insights for Marketing Decisions

Case Study August 7, 2019

Situation: LOCKN’ Festival was looking for new ways to enhance their marketing efforts for their Music Festival. They wanted to know who their fans were, what areas they hang out and what they like Analysis: After analyzing the different online audiences, Flye learned all about LOCKN’ Festivals fans. We identified news platforms, venues, brands, and…

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Allen Crabbe  – Gaining Partnerships off of The Court

Case Study August 7, 2019

Situation: Allen Crabbe’s Marketing Team wanted to gain new partnerships for him off of the court. They wanted to know what family and fashion brands his fans pay attention to After playing professionally in Portland, New York, and LA, the Marketing Teams were also interested in learning more about his fans in each of these…

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Kids at Play : Hollywood Studio: Me Time with Frangela

Case Study August 7, 2019

Client: Kids at play — A Hollywood based Creative Studio that Develops and Produces television, digital, film, and commercial content. Situation: Developing a show called “MeTime With Frangela” hosted by comedy duo of Francis Callier and Angela V Shelton, collectively known as Frangela. Analysis: Kids at Play wanted to know how their audience compared to…

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