Wahlburgers – Validating Influencer Partnerships
2. Expansion of restaurants
3. Ambassador collaborations
1. We used our proprietary Partnership Calculator to evaluate partnerships and sponsorships for our clients. This information can be used to predict the reach of a potential collaboration.
2. The data reveals how well Wahlburgers online audience and Post Malone’s online audience match each other based on their interests. The analysis includes how many profiles currently follow both, and how many new fans each of them are likely to gain.
Why it Works:
1. 162k (44.8%) profiles from Wahlburgers audience that match Post Malone’s audience fingerprint. Based on their interests these people are likely to become fans of Post Malone with more exposure.
2. 11.5M (56.2%) profiles from Post Malone’s audience that match Wahlburger’s audience fingerprint. Based on their interests these people are likely to become fans of Wahlburgers with more exposure.
Working with the brand we were able to create a content strategy that would drive brand engagement. The Wahlbuegers x Post Malone collaboration was able to reach 7M+ viewers on social media alone. In result, Wahlburgers was able to double their online following.