The Visual Variety
What is YouTube Advertising
YouTube offers a variety of video and banner ads that allow brands to target users based on location, topics, keywords, strategic placements and takeovers, video remarketing advertising, and a variety of demographic features.
YouTube has over one billion users, and these individuals consume hundreds of millions of hours on YouTube everyday. It is the second most used search engine next to Google, and if you’re not present on YouTube, your competitors are.
Leveraging YouTube stars who have a strong following that lies within your brand’s target demographic can be very effective if the proper planning and strategy are behind your influencer marketing program.
At the Flye Labs, we have access to some of the most talented videographers and on-camera personalities in North +South America to maximize the reach of your video content
YouTube has the highest concentration of video Influencers in the world. Video content often takes the form of product reviews, How-To videos, general education or entertainment, social observations, and more. When it comes to strategy, high quality video production requires a greater level of planning.
Planning content that will influence people, starts with research. What are people searching for? What questions are people posing to search engines? What trends have been emerging in your industry?
Based on these answers, a content strategy is formed to address the most pertinent topics and themes. Once these topics and themes are identified, it’s all about pushing the message to the right communities. This is done through influencer marketing, and through paid advertising in the YouTube platform.
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